Products in this category

ISBN:- 0899309992
Explains why people in organisations must seek information to do their jobs. It explains communication structures of organisations. Also balancing processing capability against information load, barriers and strategies for individuals and management.
ISBN:- 0201775751
Request for Proposal: A Guide to Effective Rfp Development (Addison-Wesley Information Technology). RFPs are a powerful way of encouraging suppliers to offer new, often innovative proposals in open and fair competition. They are increasingly important and used more ands more. Getting the RFP process right is difficult, though, and suppliers report that the same mistakes appear over and over. This book can help you to make your RFPs far more effective. It gives advice on process, structure, language, questions and using all of these. Where this book shines is A comprehensive text on an important subject
ISBN:- 0749441801
Market Research in Practice: A Guide to the Basics (Market Research in Practice). A comprehensive introduction to market research, with plenty of examples and cases. Easy to understand thanks to a strong structure, it isn’t aimed at purchasing but it’s really useful all the same. Where this book shines is An extensive and detailed introduction
ISBN:- 0749443642
Business to Business Market Research: Understanding and Measuring Business Markets (Market Research in Practice). Homing in on our kind of markets, this book gets to the detail of market research. It is pretty current , but doesn’t ignore the basics: starting at your desk, digging for the “experts”, understanding trends. Plenty of cases and examples and a strong structure make it easy to follow. Where this book shines is A great reference for understanding markets
ISBN:- 0072538392
Marketing Research: Within a Changing Information Environment. A text book, but plenty of insight and ideas on understanding markets. More detailed than a basic introduction, this cover the key aspects from planning, through secondary and primary research to analysing what you get. Not a light read, but good as a reference. Where this book shines is A respected book on the subject
ISBN:- 0851424597
Understanding Statistics and Market Research Data. Statistics can be boring, baffling and bewildering, but buried behind them can be breakthrough opportunities and the information to avoid bad mistakes. This book works to get past the barriers to the valuable data underneath. If you are carrying out analysis or have to work with complex data or reports, this could be a vital addition to the bookshelf. Where this book shines is Getting past the mystery of statistical data
ISBN:- 0810827581
Data Sources for Business and Market Analysis. This is a guide to information sources, primarily but not exclusively statistical, available to researchers or professionals working in the business field. It details professional and trade associations, advertising media, directories, mailing lists and periodicals Where this book shines is A good reference for finding data you need